• Transform magazine
  • November 23, 2020

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2019 Transform Awards North America: Best implementation of a brand development project across multiple markets

Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page

Gold: Russell Investments and Living Group

The global asset management sector is a homogenized market in many respects and brands compete by often using the same written and verbal languages, rarely wanting to be different. Seattle-based Russell Investments wanted to challenge this status quo and to evolve its brand to reflect the true essence of who they are – a progressive, innovative and market-leading firm.

It also wanted to change the way it communicated to its target audiences, through a simpler, smarter and more client-focused brand language. Among other things, Living Group created a new client-first positioning for RISE – Russell Investments’ Practice Management and Transition Services business. It delivers insights and expertise to help financial advisers develop strategies to grow their client base.

“The strategy was simple and clear to communicate, yet incredibly hard to implement – but Living Group succeed spectacularly,” said one judge. “The new brand and visual identity is bold, clean and modern, making it stand out in the crowd.”