• Transform magazine
  • October 01, 2023


Catching the essence of Curaçao

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Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the world. To relaunch the island’s identity and attract more visitors, the Curaçao Tourist Board has rolled out a refreshed global branding campaign, drawing inspiration from the island’s own aesthetic.

Turning to design agency Catch New York for help, Curaçao launched its new brand last year, releasing pictures of the island and its guests with vibrant colours and tropical aesthetics. With the tagline ‘Feel it for yourself,’ the new brand depicts tourists in varying situations, to embody the Curaçao experience and convey the island’s vibe.

The identity itself echoes the colours of the buildings in downtown Willemstad, adopting bright shades to reflect the capital’s own varying palette. Drawing from Curaçao’s landmarks and features, the new brand showcases a solid grounding in the island’s roots and a confident personality to push Curaçao forward.

The Tourist Board wished to set it apart from other Caribbean destinations. The renewed branding campaign is fresh, bold and energetic, and it conveys the spirit and personality of Curaçao with vivid imagery embodying life on the island.

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