Opinion

Mo Saad, head of design and creative impact at Dubai-based Brand Lounge, describes how brand identity is evolving in modern times, and how it might change further in the future with the advent of the metaverse....

Lobber Levin, senior strategic writer at Scandinavian consumer brand agency Everland, explains the power of being a rebel brand and the pitfalls to avoid once you succeed in your mission....

The Pentawards was founded in 2007 to recognise excellence in global packaging design. Following its recent digital Spring Festival, its marketing manager, Jennifer Clements, talks Transform readers through new insigh...

Ruslana Kruchek, co-founder of VP Production audio agency in Odessa, Ukraine, analyses the ways brands can utilise sound design. She also argues it is worth doing for reasons of inclusivity, capturing an audience’s at...

Peter Johnson and Gemma Chandler, managing director and content director respectively at Creature and Co., discuss how the climate crisis has further stoked the flames of the nature crisis. But what’s the difference b...

Managing director of Landor & Fitch India, Lulu Raghavan, describes how being brand-led can drive extraordinary value for your business. Have you been frustrated...

Dan Bramham, creative director at Greenwich Design, discusses the link between digital and environmentalism in the world of design agencies, along with the joys of improving a client’s environmental reputation....

Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....

Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....

Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...