George White may be new to the 10 Days dating scene, but his first match as part of the 10 Dates x 10 Days interview series was hard to beat. On a sunlit day in Cannes, our co-founder and chief strategy officer sat do...
Opinion
The New Rules of Attention
At the House of Brand Transformation in Cannes, 10 Days hosted a captivating roundtable session with a distinguished lineup of senior marketing and creative leaders. Here, the agency's partner and chief brand offi...
The hidden cost of purpose
Independent brand strategist Garrett Reil examines why a sector that has invested heavily in purpose-led branding has produced the least differentiated market positioning – and what it would take to change that....
Measuring drift: Building smart, adaptable systems to help your type flex with your brand
Charles Nix, senior executive creative director at Monotype, explores how typography moves through the complex systems behind modern brands and why making typographic drift visible is critical to maintaining brand coh...
The biggest World Cup ever. Will it be the best?
Through the lens of brand, Philip Davies, president, EMEA at Siegel+Gale, asks: what actually makes a great World Cup? Never mind it’s coming home. It’s going everywh...
Built for humans, invisible to machines: Why branding needs to think again
Nir Wegrzyn, CEO and founder at BrandOpus, discusses the implications AI will have for brand leadership. How can brands win in this new environment? There's a new aud...
What if the most human brands were born in labs?
Sophie Roux, co-founder and brand strategist at BrandSilver, explores how brands help deep tech and healthcare innovators move from the lab to society. In marketing’s...
Smart home brands are marketing to people who've already decided
Carolyn Rush Crouse, senior strategy director at Koto LA, takes a closer look at the smart home sector, explaining how tone, interaction design and connectivity logic are important brand decisions....
Why streamlined, intentional operations are more important than ever for busy teams
Monotype’s chief typography officer, Mike Matteo, argues that as teams push themselves to produce content on a greater scale than ever before, leaders must improve operations to cut busywork, clarify confusion and emp...
What is the difference between having a mission and being on a mission?
Brigid McMullen, founder and director at Workroom, discusses her agency’s project with Norwex, which won the ‘Best Overall Visual Identity’ trophy at the Transform Awards Europe....
- Opinion
