• Transform magazine
  • April 22, 2024


Web3 in action: Skyne presents real-life cases of future-forward branding

Dennis De Rond

Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards MEA 2023, Skyne scooped up 11 awards, including two golds for its project with Morouj Commodities.

As a creative individual deeply immersed in the art of branding and design, I have always grappled with the challenge of true ownership of creative work. The moment I heard that Web3 could potentially solve this issue, I was captivated.

Countless individuals have asked me why Web3 could be the next revolutionary wave in technology. At one point, it seemed like big corporations were engaged in a fierce competition to implement NFTs, only to realise that mere participation is not enough.

We have all witnessed how fleeting trends quickly fade away when they lack purpose. Success demands a deeper meaning. The potential for Web3 technology to benefit various industries is already becoming apparent. Our clients, initially unaware of the remarkable results this technology would yield, have been astounded by its transformative power. We interact with our smartphones daily, effortlessly utilising their capabilities without questioning the intricate workings behind the scenes. Our aim is to seamlessly integrate Web3 into our lives in the same way. So that you don’t have to worry about the tech behind, rather only care about how it can make your life easier.

At Skyne3, we have achieved remarkable milestones, such as creating the world's first NFT certificate of appreciation for Al Shifa Honey, transforming fan experiences for the Royal Spanish Football Federation (RFEF) by eliminating paper tickets, and launching NFTamimi for Al Tamimi & Company, the biggest law firm in the UAE. Resulting in millions of views through international reach. These (only starting) accomplishments have been monumental in preparing for Web3 as a business if we want to maintain our leadership position.

So, what problems are Web3 already solving? Let's explore a few examples. Consider the ticketing industry plagued by fraud and fake ticket resales. Blockchain technology presents event organizers and legitimate ticket platforms with the opportunity to revolutionise this industry, shifting from paper tickets to a secure digital ticketing system. With global revenues reaching $40 billion, the impact could be immense.

Moreover, in a world where e-commerce is projected to surpass $6.38 trillion by 2024, a transparent and secure supply chain is paramount. Giants like Nestlé and Amazon have already turned to blockchain to ensure precise tracking and transparency in their operations. Safeguarding intellectual property is another challenge. Counterfeiting and fraud not only tarnish a brand's reputation but also undermine consumer trust. In fact, the cost of counterfeiting ranges from $1.7 trillion to $4.5 trillion annually. Web3 offers a solution to protect intellectual property, preventing such detrimental consequences.

It's easy to assume that we have reached the pinnacle of technological advancement, but the truth is that countless frontiers await our exploration. Companies have yet to fully seize the opportunities that lie before them. At Skyne, we take immense pride in our team of experts who tirelessly stay at the forefront of every development. It resonates with the excitement I felt when I was one of the first to possess the iconic Motorola RAZR V3 flip phone, remember that old thing?

Our ultimate goal at Skyne is to make Web3 an intrinsic part of everyday life, just like the smartphone in your hand. We aspire to help brands forge meaningful connections across all possible avenues. The future waits for no one, and time is in constant motion. Don't be left behind in the upcoming revolution. Embrace the chance to be at the forefront of change, and together, let's shape a future that surpasses even our wildest dreams.