If people were shifting towards a greener and more eco-friendly future before Covid-19, the pandemic has just strengthened this move. Because of this, brands must now reevaluate their role in informing consumers'...
Transform
Back to Basics or Brave New World?
The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...
Get your brand strategy right – it’s a key driver of business growth and durability
Creating businesses that stand the test of time is about bringing consumers on a journey with you. David Campbell, founding CEO of Virgin Radio and The O2, explains why you need a brand strategy that’s agile enough to...
Why Design Needs Humans (And Humans Need Design)
Some might argue artificial intelligence will be the future of design and others may also agree its speed and efficacy will greatly help the industry. However, AI lacks a fundamental aspect that is a design non-negoti...
Experiential and its role in recovery
The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...
Brand Personas and the Capacity for Personality Transformation
After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...
Olympics 2021: Could more brands follow in Puma’s footsteps?
Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...
Transform launches 2021 Transform Awards Europe excellence in brand transformation
Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...
How fast is fast enough?
Karen Almeida, head of stakeholder communications at Conran Design Group, writes about how businesses and their brands can demonstrate their credentials for accelerating change and how to convince their stakeholders t...
Luxury brands at the time of Covid-19: towards a new humanism?
Dr. Federica Carlotto, luxury insight specialist, explores the ways in which luxury brands have responded to the Covid-19 pandemic with a renewed sense of empathy and focus on humanness, taking initiatives ranging fro...
