• Transform magazine
  • May 01, 2024

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Viacom CBS rebrands to global streaming service Paramount+

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Paramount+ has finalised its rebrand, following its renaming from CBS All Access last year. ViacomCBS, Paramount+’s owners, worked with brand agency loyalkaspar to roll out the new identity and positioning, building o...

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Original Australian fintech brand reveals new visual identity

Eftpos Top

eftpos, launched in the ‘80s in Australia, and now one of the world leading electronic payment systems, has revealed a new brand identity, logo and style guide by design agency Hulsbosch that better reflects the brand...

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Rethinking mental health: International PsychosocialOrganisation.

Startling Brands Ipso Branding Visual Identity 9 Web

The International PsychosocialOrganisation (Ipso), a humanitarian non-profit organisation based in Germany and Afghanistan specialising in mental health, partnered with Berlin-based branding agency Startling Brands to...

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Socially responsible impact investment advisory rebrands

Growthcap Top

Growthcap, a socially responsible impact investment advisory which raises funds for environmentally and socially conscious businesses, worked with UK-based creative consultancy 31% Wool to develop a new visual identi...

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Two of largest zoos in the world rebrand as San Diego Zoo Wildlife Alliance

San Diego Zoo Top

The San Diego Zoo and the San Diego Zoo Safari Park, two of the largest zoos in the world and home to a combined total of more than 15,000 rare animals, worked with New York City-based creative agency Pentagram to reb...

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The International Koala Centre of Excellence rebrands to Koala Life

TT 23 March Koala Life

Branding design agency Principals created a new brand, positioning and strategy for the International Koala Centre of Excellence (IKCE). Now renamed Koala Life, the Southern Australian-based organisation leads vital r...

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NOW TV rebrands to NOW

NOW Cinema Membership OOH

European streaming platform NOW TV worked with global branding agency Venturethree to build a new identity, look and name, NOW, reflecting how simplicity meets entertainment....

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XITE-ing redesign for nootropics energy drink brand

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XITE Energy, the first UK nootropic drink, worked with brand design consultancy Brandon to develop a new brand and packaging. The redesign has brought to the fore the benefits of nootropics; drugs or dietary supplemen...

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Cambridge University Boat Club unveils new logo

TEAM KIT 2

After merging its three separate rowing clubs into one, Cambridge University worked with design agency Offthetopofmyhead to create a single, consistent Cambridge University Boat Club brand...

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The new normal - Unilever drops term and adopts new positive beauty vision

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Brand-owner giant Unilever announced it will remove the word ‘normal’ from all its beauty and personal care brands’ packaging, as part of the launch of its new ‘Positive Beauty’ vision and strategy....

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