• Transform magazine
  • January 24, 2021


Amy Sandys

#TransformTuesday: 3 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sweden named most reputable country by Reputation Institute

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Widely regarded as an idyllic region of social provision, economic balance and environmental sustainability, the countries of Scandinavia are hard to beat in terms of citizen happiness. Now Sweden, a country recognise...

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London's iconic Leicester Square reveals new place brand and logo

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Somewhere in London there’s a place home to one of the UK’s earliest statues of William Shakespeare, a place featuring the world's largest sweetshop and a place once known as London’s most renowned duelling locati...

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Why place branding is not about the logo


Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long pl...

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Cosmetics brand Lush launches controversial #SpyCops campaign

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Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops...

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#TransformTuesday: 5 June

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Place branding: Estonia


Shrugging off the legacy of the Soviet Union, Estonia is leading the way among Baltic states toward crafting a new identity for itself. Amy Sandys reports on its approach to nation branding...

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Soho restaurant Kricket releases cookbook with Indian-inspired design


Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Br...

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B&B studio and Path create vibrant brand expression for Simply Cook

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How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in the...

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Preview: the International Place Branding Event Liverpool 2018


On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverp...

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