Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...
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The British Basketball League unveils new brand
With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...
US automobile insurance company Amica rebranded as aspirational alternative
Recognising it operates in a distrusting field, Amica turned to Mother Design to craft a new identity which did not focus on humour and savings. Instead, the design studio’s work sought to reflect who Amica actually a...
A rebrand has great power. Will Musk make the most of it?
Claire Huxley, strategy director at Design Bridge and Partners, analyses the revolutionary nature of Twitter’s shift to X. Another week, another Elon Musk headline th...
What if X marks the spot?
Jonathan Ford, founder and group creative director of global brand design agency Pearlfisher, explains why Twitter’s controversial rebrand to X might be the right move amid ‘media hysteria’....
National Foods rebranded in face of growing competition
The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following...
ECH Creative Agency designs new identity for high-end Vietnamese perfume brand
The new perfume brand, named Senskio by ECH, aims to create unique products of Vietnamese historical and cultural origins while using eco-friendly ingredients. This is demonstrated by the use of the rustic and simple...
Isle of Wight Tomatoes rebrand promises ‘More Sunshine, More Flavour’
Having operated for over 15 years on the English Channel island, the brand formerly known as The Tomato Stall has undergone a major update in order to elevate its identity. The tomato growers turned to London-based de...
Alternative Airlines rebranded in bid to become world’s most popular flight bookings website
The online flights-only booking company, which was founded in 2007, turned to London-based branding agency Lantern to redesign its identity. Hoping to propel the brand to becoming the world’s preferred choice for flig...
Now that Twitter’s gone, do you really want to hang out with an X?
Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, discusses the power of brand Twitter, and whether it is really worth forgoing. The Twitter bra...