• Transform magazine
  • July 09, 2020

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Articles

Tech reigns but food brands figure highly in connected brands survey

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Cadbury, Heinz and Walkers are among the UK’s top 10 most connected brands, according to 100 Most Connected Brands 2019, which was published yesterday. The survey, wh...

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Best city brands are authentic and unique on global scale, report shows

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The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examine...

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Emotional engagement is a gateway to innovation, survey shows

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Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty,...

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Survey by Studio Graphene reveals good marketing is a challenge for startups

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Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conduct...

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A lack of qualified candidates, reveals findings from brand marketing survey

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The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck s...

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Report shows how to regain brand strength after a downfall

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Brands struggle to maintain their brand strength and relevance over a long period of time, report shows. But there seems to be a solution to the issue. Growth is vita...

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SurveyMonkey rebrands for the future

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Since 2016, SurveyMonkey has been reconsidering its brand positioning. The reflection phase resulted in a rebrand that includes a new logo and a new mission, 'Power the curious.' The company also presented new...

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Sony suffers since cyber-attacks

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The bizarre story of a leaked US blockbuster about North Korea leader Kim Jong-un being assassinated is escalating to an alarming scale with North Korea threatening to retaliate against the US. The whole saga has had a disastrous e...

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