• Transform magazine
  • July 14, 2025

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Articles

#TransformTuesday: 3 December

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From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Facebook relaunches with new corporate identity

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Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...

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#TransformTuesday: 12 November

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From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Baby boomers want sexy brands and cool new products

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Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

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#TransformTuesday: 15 October

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From blue tulips to breweries and breasts, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Unicef uses Charlie Smith Design to celebrate diversity with book launch

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Unicef Next Generation has just launched a collection of poems and stories with a brand identity designed to celebrate and reflect the diversity of the authors therein....

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Top Gear’s new typeface draws from brand’s well-known icons

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Inspired by the iconic Top Gear cog, the TG Industry typeface marks a new dawn for the brand and carries a strong feeling of identity. Aiming for consistency across all outputs, the new face of Top Gear has already be...

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Catching the essence of Curaçao

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Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the wo...

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Five minutes with Adam Rix

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As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...

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Teach First rebrands in uplifting blue and building blocks

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Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and upl...

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