• Transform magazine
  • November 18, 2019

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Ruth Wyatt

Baby boomers want sexy brands and cool new products

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Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

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#TransformTuesday: 8 October

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Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. For more from #TransformTuesday, follow @Transformsays...

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Heal’s uses brand design to stand out from the crowd

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British furniture and interiors brand Heal’s has unveiled a new brand identity applied across clicks and mortar, designed to position it as an arbiter of style in an increasingly competitive market....

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From trend to tradition

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Crafting a brand that engenders a loyal following throughout the years is not a simple matter of data and design, it requires a keen sense of self and the commitment to stay true to that core positioning, whatever the world t...

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Mastering the art of transcreation

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Translation is more than a simple swapping of words from one language to the next. Ruth Wyatt explores transcreation and the localisation of brand language Former British beauty...

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Material improvement

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Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt investigat...

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