• Transform magazine
  • February 17, 2020

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Articles

Making brand architecture magic

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What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a family...

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Leisure and shopping centres escape outdated branding

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With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

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Giraffe goes global in restaurant rebrand

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One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophisticated...

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Opinion – Nick Sims

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What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart from one an...

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