• Transform magazine
  • March 28, 2020



Uncovering the Olympic brand story at the Olympic Museum


For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by millions....

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Timeline: FIFA World Cup

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During the 2018 FIFA World Cup, an examination of the tournament’s previous designs revealed distinct visual eras in its history. From early surrealist and art deco posters to late-century minimalist logos and recent conceptual emblems, ea...

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Timeline: Caterpillar


From the early days of heavy duty vehicles to becoming one of the world’s most trusted construction brands, Caterpillar has built its brand from dirt and metal, innovation and the colour yellow. How has its brand evolved alongside the comp...

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Timeline: Winter Olympics


In the Olympic Charter, the distinction for sports played during the Winter Games is that they must be “practised on snow or ice.” As the world prepares for the 2018 Winter Olympics to kick off in PyeongChang, South Korea, here is a look b...

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Timeline: Penguin Random House

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Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have grown through acquisitio...

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Norway's winter games

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Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the broader context of the general Olym...

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Timeline: KraftHeinz

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Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food retailing? What will become...

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Timeline: NBCUniversal


NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radio conglomerate that ho...

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