• Transform magazine
  • January 18, 2020

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Articles

Best country brands are positive and welcoming, report says

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By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....

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Japan scales country brand rankings

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According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index, was cre...

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Index evaluates brand strength of top companies

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The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research con...

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@transformsays

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Fancy a closer look at @Vault49's sensitive rebrand of Moon Cotton? Read how it played into the DIY aesthetic that… https://t.co/vadK4regys
Transform Tuesday is live and lovely. Read all about the rebrands that have caught our eye https://t.co/14pAVlXYYI https://t.co/M1NGKgfgKp