• Transform magazine
  • March 29, 2020

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Articles

Teach First rebrands in uplifting blue and building blocks

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Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and uplifting, using clear an...

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Opinion: Why did edtech enrol at the school of branding?

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Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times have changed. Powerful technolo...

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Opinion: How membership organisations can build stronger brands

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Customer testimonies are an old and popular way of waving a flag for your organisation, and in today’s age of digital marketing and sharing, they have become a powerful, and often double-edged, force. Yet few membership organisations have...

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University challenges

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Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandys investigates...

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