US paid TV network Smithsonian Channel has undergone a brand refresh, courtesy of design and branding agency Trollbäck+Company. Following recent international gr...
Articles
Majid TV rebrand delivers bright outlook
Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...
PBS streamlines on-air assets for brand consistency, clarity
Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...
Timeline: The Discovery Channel
In an age of mindless reality entertainment and personalities as programming, the Discovery Channel has found a balance between its original mission and the demands of modern television. Its branding has been recently...
Following up with Formula One, after its 2018 rebrand
Formula One had reached a crossroads in 2017. It was effectively run by its founder, Bernie Ecclestone, but had broadcasting partnerships and exposure in 200 countries. This approach was likened to a being a ’70-year...
Channel 4’s streaming service gets makeover
Channel 4’s streaming platform, All4, has gained a new brand identity after being successfully relaunched. Its new logo was developed by Channel 4’s in-house agency 4creative and branding agency DixonBaxi who together...
Kan to reposition public broadcasting
Public broadcasting companies can become the flag bearers for the sharing of culture and the development of excellent entertainment. From the BBC in the UK to PBS in the US or Qatar’s recently-controversial Al Jazeera...
Channel 4's new identity
Channel 4’s in-house creative team, 4Creative handed design agencies SQUA and DBLG the overwhelming task of refreshing the UK television broadcaster’s much-loved brand. The result is Channel 4’s first new identity in...
Timeline: NBCUniversal
NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...
Brand in action: ABC KIDS
An apple, a bee and a carrot Who: ABC Kids and Hulsbosch What: The Australian Broadcasting Corporation redeveloped its ABC KIDS sub-brand this year to bring more life...