Specialist chip-production company, GlobalFoundries (GF), worked with branding agency, Siegel+Gale, to launch a new visual identity and brand story. The new brand identity aims to capture the essence of what GF is as...
Articles
Covid-19 startup rolls out new brand identity by Landscape
Covid-19 testing and vaccine startup, Curative, is rolling out a new brand identity to support its national expansion and drive broader awareness of its offering. Developed with Landscape, a San Francisco-based design...
Bluemarlin designs identity for new alcoholic aperitif
Brand agency, bluemarlin, worked with Malta soft drink company, Kinnie, to launch the brand’s first ever alcoholic aperitif, ‘Kinnie Spritz.’ Kinnie Spritz was ideate...
Transform Tuesday: 20 July
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Greenspace brands the ‘Home of the Driven’ for Escapade Silverstone
Escapade Living, a type of destination developer that aims to combine luxurious hospitality with authentic experiences, refreshed the identity of Escapade Silverstone. Built on the edge of the UK Silverstone race circ...
FutureBrand Australia supports World Youth Skills Day
Branding agency, FutureBrand Australia, is taking part in a global initiative supporting World Youth Skills Day, which gives young people worldwide the opportunity to book one-to-one conversations with team members. T...
The journey driven advantage in brand transformation
Karen Boswell, chief experience officer EMEA at global brand and customer experience agency, VMLY&R, argues that brand transformation requires more than just a creative name change. According to Boswell, human ce...
Iconicity as the route to impact
Richard Taylor, managing partner at branding agency, Brandon, argues that the power of iconicity can help brands cut through the visual clutter and achieve relevance in a sea of sameness. He explores three ways in whi...
DesignStudio creates new brand identity for Australian fintech startup ahead of expansion
Australian fintech startup Beforepay, has unveiled a new brand strategy and identity ahead of an IPO and expansion to North America. Beforepay is an app-based lending...
DixonBaxi creates expressionistic brand for Canada Water
London-based creative agency, DixonBaxi, worked with British Land to reimagine Canada Water as a new town centre in London. The agency created an expressionistic brand identity for the home of the docks, with the aim...