Reflecting the very best work in brand strategy and development on the Asian continent, Transform magazine is proud to announce the winners of the Transform Awards Asia 2022. Judges rewarded projects for their flair a...
Articles
San Francisco public radio station KALW rebranded by COLLINS
With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...
FutureBrand designs new stigma-breaking brand vision for HearUSA
The global brand transformation company recognised that HearUSA, which aims to provide excellence in hearing care, required a new direction which could attract a younger audience. In designing bold brand vision ‘Sound...
Real estate company JLL launches new brand positioning
‘See a brighter way’ aims to highlight the company’s global capabilities and help it stand out in the increasingly complex real estate environment. With Chicago-based JLL hoping to shape the future of real estate for...
JDO designs ‘ultra-modern’ identity for athleisure brand L’ACTIF
The move is designed to position the brand as a high-performing, fashion-forward player in the athleisure industry moving forward. JDO’s mission was to convey L’ACTIF’s vision of a world where life is fluid, which it...
Failing to implement your brand consistently, is consistently implementing failure
Kylie Gould, director and founder of Australian graphic design studio Creatik, discusses the crucial importance of adopting a decent brand implementation plan. We all...
Derek&Eric rebrands ‘complex’ Superfood Bakery
Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...
Design Bridge completes total visual redesign for Seventh Generation
The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...
Cyncly adopts new name following merger and acquisitions programme
The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...
Brand with responsibility: aligning brand, business strategy and purpose
Jack Perlinski is the founder, CEO and principal strategy advisor at Brisbane-based DAIS Brand Strategy Advisors. He argues that the idea is the key driver for brand engagement, implementation, and sustainability....