Transform proudly announces winners of Diamond Awards 2026
The Transform Diamond Awards pits Gold winners from its regional events against one another in a competition of unparalleled magnitude. Following the success of the Diamond Awards’ swansong in 2025, Transform can now reveal this year’s winners.
All projects from Transform’s five annual awards programmes (ANZ, Asia, Europe, MEA and North America) in 2025 were eligible to enter the Diamond Awards, provided they won Gold. This celebration of the diversity and innovation that span the world doubled up as a competition featuring the world’s best brand strategy and design work from the previous year.
The international judges who formed the panel for this year’s Diamond Awards hailed from reputable organisations including Canva, Comcast, Klarna and Marriott International.
The big winner at the Transform Diamond Awards 2026 was undoubtedly Yum! Brands and ROWE. The project, which scooped up the ‘Grand Prix’ trophy at the last Transform Awards North America, was crowned a Diamond winner no fewer than four times. Described by one judge as “a standout brand in a crowded category,” the project will be remembered for years to come.
Another highly successful entrant at this year’s Diamond Awards was Etihad Credit Bureau and Accenture Song, which won three Diamonds. Meanwhile, Korean Air and Lippincott scooped up two, as did Saudi Tourism Authority and TQ Branding.
Jack Cousins, editor at Transform magazine, says, “Following the success of our inaugural Transform Diamond Awards last year, I was very keen to see who our amazing panel of global judges would crown Diamond winners this time around. I was unsurprised to see Yum! Brands and ROWE – a project that caught the imagination of judges at our North America Awards – perform so fantastically well. Many congratulations to them!
“But it should also be remembered that simply getting shortlisted for the Transform Diamond Awards is a genuine achievement, particularly at a time when brand strategy and design are reaching new heights worldwide. To the client and agency teams who went all the way and won a Diamond Award, thank you for continuing to push the field of brand design forward.”
The full list of winners for the Transform Diamond Awards 2026 is as follows:
CONTENT
Best Use of a Visual Property
Diamond Winner – Yum! Brands and ROWE
Gold Winner – International Grammar School and Collective Objective
Best Use of Copy Style or Tone of Voice
Diamond Winner – Etihad Credit Bureau and Accenture Song
Gold Winner – Great Ormond Street Hospital Charity and Pentagram
Gold Winner – Tsingtao and Landor
Best Brand Experience
Diamond Winner – Dalziel & Pow Design Consultants
Gold Winner – AZKO and Landor
Gold Winner – PUMA and SGK
Gold Winner – Yum! Brands and ROWE
Best Use of Audio Branding
Diamond Winner – Talabat with why do birds and DE FALCON
Gold Winner – AOK and why do birds
Gold Winner – BACARDÍ and RESISTER
Best Use of Packaging
Gold Winner – ANSA Coatings and Brandology Amsterdam
Gold Winner – Diageo India, Smirnoff and Bulletproof
Gold Winner – EIRA Water and Brand Lounge
Gold Winner – LUX and Lonsdale Design
Gold Winner – The Magnum Ice Cream Company and Principals
Best Wayfinding or Signage
Gold Winner – 7X and Brand Lounge
Best Place Brand
Diamond Winner – Saudi Tourism Authority and TQ Branding
Gold Winner – A State Of Denmark and Copenhagen Capacity
Gold Winner – Shanghai Chengtou Holding Co., Ltd.
Best Expression of a Brand on Social Media Channels
Diamond Winner – Dairy Australia and the thrills™
Gold Winner – Aljada Skatepark and Arada
Gold Winner – Ascot Racecourse and saintnicks
PROCESS
Best External Stakeholder Relations During a Brand Development Project
Diamond Winner – International Grammar School and Collective Objective
Best Internal Communications During a Brand Development Project
Diamond Winner – Qantas and Principals (XXVI)
Gold Winner – Ethara and Acorn Strategy
Gold Winner – New York Golf Club with Landor and The Preferred Lie
Best Implementation of a Brand Development Project
Diamond Winner – Yum! Brands and ROWE
Gold Winner – Etihad Credit Bureau and Accenture Song
Best Localization of an International Brand
Diamond Winner – Diageo India, Smirnoff and Bulletproof
Gold Winner – Engagement Institute and Principals
Gold Winner – Nescafé and CBA Design
STRATEGY
Best Creative Strategy
Diamond Winner – Lobos 1707 and Landor
Gold Winner – 7X and Brand Lounge
Gold Winner – Automated Architecture and Ascend Studio
Gold Winner – Sydney Film Festival and Frost*collective
Best Brand Evolution
Diamond Winner – Etihad Credit Bureau and Accenture Song
Gold Winner – 7X and Brand Lounge
Gold Winner – Bank of America and Lippincott
Gold Winner – ChaPanda and Landor
Gold Winner – IAG and FutureBrand
Gold Winner – Strike and FutureBrand
Gold Winner – Sumo and The Edison Agency
Gold Winner – Volkswagen AG and Landor
Best Strategic or Creative Development of a New Brand
Diamond Winner – Shanghai Juss Event Management Co., Ltd. and Jibe
Gold Winner – EMX and Brand Lounge
Gold Winner – Reclink Australia – Game Changer Games and the thrills™
Best Development of a New Brand Within an Existing Brand Portfolio
Diamond Winner – Yum! Brands and ROWE
Gold Winner – Diageo India, Smirnoff and Bulletproof
Gold Winner – EMX and Brand Lounge
Best Naming Strategy
Diamond Winner – Mai Lighthouse and Re:brand
Gold Winner – 7X and Brand Lounge
Gold Winner – Call Me Chunky and Landor
Gold Winner – GOLDEN UNION GROUP and J.W.D.K
Gold Winner – Yum! Brands and ROWE
TYPE
Best Corporate Rebrand Following a Merger or Acquisition
Gold Winner – Vereen and Synsation Brand Design
Best Brand Development Project to Reflect a Change of Mission, Values or Positioning
Diamond Winner – Saudi Tourism Authority and TQ Branding
Gold Winner – 7X and Brand Lounge
Gold Winner – Etihad Credit Bureau and Accenture Song
Gold Winner – KPJ Healthcare and Deloitte Southeast Asia
Gold Winner – Percen and FutureBrand
Gold Winner – Treasury Wine Estates and Brand Council
Gold Winner – Volkswagen AG and Landor
Best Brand Consolidation
Diamond Winner – Allevia and Re:brand
Best Digital Transformation
Gold Winner – 7X and Brand Lounge
Gold Winner – General Organization of Social Insurance and TQ Branding
Best Employer Brand
Diamond Winner– Chow Tai Fook Jewellery Group and Landor
Gold Winner – Aruma and Brand Council
SECTOR
Best Visual Identity from the Automotive Sector
Diamond Winner – Volkswagen AG and Landor
Best Visual Identity by a Charity, NGO or Not-For-Profit
Diamond Winner – Humane World for Animals and Lippincott
Best Visual Identity from the Education Sector
Diamond Winner – Numu and Yellow
Gold Winner – International Grammar School and Collective Objective
Gold Winner – ISB and Landor
Gold Winner – Pearson and Landor
Best Visual Identity from the Energy and Utilities Sector
Diamond Winner – Greenlane and Lippincott
Best Visual Identity from the Financial Services Sector
Diamond Winner – Etihad Credit Bureau and Accenture Song
Gold Winner – Bank of America and Lippincott
Best Visual Identity from the FMCG Sector
Diamond Winner – India Gate and Landor
Gold Winner – Snackbrands – Kettle and The Edison Agency
Best Visual Identity from the Food and Beverage Sector
Diamond Winner – Yum! Brands and ROWE
Best Visual Identity from the Healthcare and Pharmaceutical Sector
Diamond Winner – Invengene and Landor
Gold Winner – Allevia and Re:brand
Best Visual Identity from the Lifestyle and Wellbeing Sector
Diamond Winner – Priceline – iLLi and the thrills™
Gold Winner – Dharana and Landor
Best Visual Identity from the Professional Services Sector
Diamond Winner – Female Talent Agency (FTA) and Airborne Studio
Gold Winner – Milenia and DSR Branding
Best Visual Identity from the Property, Construction and Facilities Management Sector
Diamond Winner – KOPE and YeahNice
Best Visual Identity from the Public Sector
Diamond Winner – 7X and Brand Lounge
Best Visual Identity from the Retail Sector
Gold Winner – Chow Tai Fook Jewellery Group and Landor
Gold Winner – Voieur and Brand Lounge
Best Visual Identity from the Sports and Leisure Sector
Diamond Winner – Reclink Australia – Game Changer Games and the thrills™
Gold Winner – Shanghai Juss Event Management Co., Ltd. and Jibe
Best Visual Identity from the Technology, Media and Telecommunications Sector
Diamond Winner – GameStop and WMH&I
Best Visual Identity from the Transport and Logistics Sector
Diamond Winner – Korean Air and Lippincott
Best Visual Identity from the Travel and Tourism Sector
Diamond Winner – Korean Air and Lippincott
Gold Winner – Saudi Tourism Authority and TQ Branding
