St John’s College introduces hand-drawn shield to identity

St John’s College at Durham University, established over 100 years ago in the heart of the English city, required a new visual identity following the college’s plans to establish its own standalone digital presence. London-based creative agency Kit Studio’s work centred on the college’s historic shield, which had seen more than 30 redesigns over the years. The new hand-drawn shield sits at the heart of the refreshed identity and attempts to restore detail following a process of simplification over time.