• Transform magazine
  • May 07, 2026

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Interview: How Brand Potential reimagined St Austell Brewery

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Brand Potential scooped up five trophies at the Transform Awards Europe 2026 for its project with St Austell Brewery. Here, the agency's designer and consultant, Shiv Bailey, discusses the project, explaining why she had to modernise the brand while staying true to its heritage.

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