Identity unveiled for London landmark development, One Palace Green

Greenspace has created the brand identity and creative direction for One Palace Green, a luxury residential development by REDD Real Estate on Kensington Palace Gardens in London. The agency positioned the Grade II-listed mansion as ‘A Modern Masterpiece,’ drawing on its architectural heritage, former owners and connections to William Morris and Philip Webb. Inspired by art collecting, the identity uses bespoke ownership marks, customised typography, a refined colour palette and watercolour illustrations by artist Emily Robertson to present the development as a collectible work of art.