Code.org rebrand encourages critical thinking about AI technology

Education nonprofit Code.org has evolved into CodeAI, with Toronto-based Public Address creating a new identity to reflect its expanded focus on computer science, AI science and data science. The brand design studio built on the organisation’s original logo, using geometric forms, flexible layouts and a considered colour palette to create a system that can adapt across students, teachers, policymakers and donors. Designed to encourage critical thinking rather than emotional attachment to AI, the identity avoids familiar technology cliches while prioritising accessibility, human craft and the future of education.