House of Brand Transformation: Your business is in 2026, your brand is in 2000

What’s the real cost of treating branding as a ‘nice to have?’ That’s precisely the question BrandSilver will answer with the help of panellists from Vianeo and Aktantis at the House of Brand Transformation in Cannes on 23 June.

While many innovation-driven organisations are transforming their technologies, markets and business models, their brand languishes in a bygone era.

Stuck with an identity riddled with mixed messages, these companies are happy to look past the hidden costs, so long as revenue and funding remain high. But what if the long-term value of consistent branding is so big it can no longer be ignored?

Join award-winning brand agency BrandSilver as it unpacks where brand misalignment shows up and what it really costs. With the help of Vianeo’s CEO and Aktantis’ ecosystem director, the trio will offer practical takeaways for CMOs and brand leaders.

Tickets are selling fast, so make sure to sign up to Your business is in 2026, your brand is in 2000 on Eventbrite.

Panel: Your business is in 2026, your brand is in 2000

When: 2:00pm-3:00pm, Tuesday 23 June

Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes

Overview: Through real-world case studies, this panel will unpack where brand misalignment shows up and what it costs, followed by a discussion on how to intervene earlier. The session will close with practical takeaways for CMOs and brand leaders.

Speakers: Sophie Roux (founder and brand consultant, BrandSilver), Séverine Herlin (CEO and founder, Vianeo) and Stéphanie Schohn (ecosystem director, Aktantis)

Register here: Eventbrite

The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.

For more details on all our sessions throughout the week, visit our events page.