House of Brand Transformation: The End of More

Purpose has been lost as content has ballooned in recent years thanks to AI. Join BigSmall for a provocative conversation about clarity and being a human in the age of infinite creation.

Strategy and transformation studio BigSmall believes the world was already drowning in ‘stuff’: channels, content, products, campaigns, features, opinions, meetings, making. But the proliferation of AI took everything to a whole new level…

With brands blending into each other and teams running on empty, consumer attention is at an all-time low. So, what’s the answer?

Hear from BigSmall and a panel of industry leaders at Channel 4, DoorDash, Unilever and Dunning Kruger Creative Studio, as they argue for less.

The businesses that matter most in this moment will be the ones with the clearest point of view. Welcome to the end of more.

To attend this exciting panel taking place from 2:00pm to 3:00pm on 25 June, sign up here.

Panel: The End of More

When: 2:00pm-3:00pm, Thursday 25 June

Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes

Overview: The businesses that matter most to people in this moment, won't be the ones producing the most. They'll be the ones with the clearest point of view. The ones who reduce complexity. Make sharper decisions. Communicate simply. Rally people emotionally. Knowing exactly what they stand for and knowing what to say no to. This isn't about shrinking ambition. It's about going small enough to find your focus. To get to the point. Then you can go big. Welcome to the end of more.

Speakers: Ben Cleaver (founder and strategy partner, BigSmall), Katie Jackson (chief audience and marketing officer, Channel 4), Debora Koyama (advisor, former strategy and AI transformation, Unilever), Rob Mayhew (founder, Dunning Kruger Creative Studio) and Kirsten Rutherford (executive creative director, DoorDash

Register here: Eventbrite

The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.

For more details on all our sessions throughout the week, visit our events page.