• Transform magazine
  • May 18, 2022


Irish insurance provider launches refreshed brand identity

TT Jan Chill

Irish online insurance provider, Chill, worked with creative agency, BBDO Dublin, to launch a new brand identity inspired by the ‘Growing up, not growing old’ motto.


By refreshing the corporate identity, Chill aimed to celebrate its 15th anniversary and the brand’s greater scale and breadth of business without losing its distinctiveness.

The brand moved away from the bold, chunky design and colour blocking which aimed to reflect its” challenger brand” origins. Abandoning the strong colour blocking seeks to offer a greater range of cross-platform contrast and legibility.  

The new identity retains the distinctive purple and green colour palette but adopts a softer and more streamlined logotype, dropping the word insurance from the wordmark. This aims to simplify the overall brand presence whilst also reflecting the other services Chill now offers beyond pure insurance.

“It’s really important to us to start the year strong with a brand new, impactful look to celebrate our 15 years in business and show how Chill continues to revolutionise within the insurance industry,” says Fergal Lynch, head of marketing at Chill

The new brand aims to reflect Chill’s approachable, ‘on your side’ ethos, reimagined for the next phase of the brand’s growth.