GSK’s website redesign signals new era for company
Designed by London-based Radley Yeldar, the new website aims to reflect the healthcare firm’s transformation to becoming wholly focused on biopharma innovation. GSK’s website aims to be category-defining by housing specially created content.
Following on from Wolff Olins’s brand identity refresh of GSK, Radley Yeldar’s work will continue to underline the firm’s shift away from consumer healthcare after the brand’s demerger in June.
Seeking to create a website which could inform and engage GSK’s diverse global audience, the Radley Yeldar team worked closely with GSK to create a website which could deliver a fluid and dynamic experience. The website update is designed to evoke GSK’s constantly evolving, forward-looking and increasingly digitised nature.
George Butler, digital director at Radley Yeldar, says, “From the get-go it was clear how much GSK wanted to make a statement with a new, purpose-led site that lived up to its leadership on innovation, R&D and advanced sciences – we immediately understood the importance of the project to the future of business.
“We’re proud to have been part of creating a site that we believe leads the sector, will appeal to world class talent, and befits an organisation at the cutting edge of science and technology that is bringing people together to make life-changing discoveries. We look forward to continuing our work with GSK in bringing ever more compelling digital experiences to their stakeholders and futureproofing their already inimitable reputation.”
The website is intimately paired with Wolff Olins’ visual identity designs, creating what GSK hopes is a seamless user experience with a ‘Netflix-style’ approach to content that represents the healthcare firm’s ‘Ahead together’ strategy. Some of the key features to the website include a ‘Behind the Science’ online magazine and a dedicated ‘outstanding people’ video-first hub.
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