• Transform magazine
  • June 09, 2023


Williams Murray Hamm and Identica join forces in new creative agency

WMHI Logo New

Two design and branding agencies, Williams Murray Hamm (WMH) and Identica, have joined force to develop one new creative agency, WMH&I.

Both agencies are part of the Branded Group, an organisation of seven agencies, and for the past four years have been working closer together. WMH&I aims to combine their complimentary areas of expertise to provide clients with increased breadth and depth and deliver the widest range of branding, communications and design ideas that build exceptional brands. WMH&I will continue its role as the creative driving force within Branded.

Wybe Magermans, growth and development director of WMH&I, explains there is a lot that unites the two agencies, and describes the merger as 'a fusion of big ideas backed up with beautiful craft.’

“Before co-founding WMH, our creative director Garrick Hamm, started his career as a junior designer with Michael Peters who went on to found Identica, and several of our team have worked at both WMH and Identica in the past,” he says.

“Both agencies have a long tradition of creating truly iconic brands through the combination of groundbreaking creativity and exceptional work. Having worked together successfully over the past four years we are now cementing our relationship and look forward to this next exciting chapter for us and our clients,” says Carol Lavender, managing director of WMH&I.