‘Luna’ interiors for McDonald’s inspire connectivity and togetherness
Hospitality and retail design agency UXUS launched ‘Luna’ a new interior design concept for McDonald’s that uses circular shapes to help bring people together and to symbolise inclusivity and unity. The new design language, inspired by the circle as a symbol of togetherness, was initially developed for the Chinese market and will now be rolled out globally.
The Luna hospitality experience defies excitations of traditional decor by incorporating new circular and semi-circular seating that allow people to come together in the round. Stools and free-seating encourage diners to shape their own experience, while full-moon windows create transparency throughout the space, revealing the communal environment and connecting adjacent groups of diners.
The key to the design, chief creative officer at UXUS, George Gotti, explains, is to bring together a new interior architecture and graphic elements is both refreshing and modern and still very much grounded in McDonald’s iconic and familiar brand language.
“Connecting is more important today than ever before. We continuously share moments of our lives with friends and family and search to connect with the world around us in meaningful ways. Luna embodies a sense of connectivity and togetherness, without compromising efficiency, durability or cost-effectiveness,” he says.
UXUS have applied a new approach to materiality, colour and texture to amplify a sense of discovery, using ooden finishes, textured vinyl upholstery, perforated steel and concrete-look laminate to create an immersive environment that engages the senses. The curved-shaped lighting and circles, illuminated surfaces and down-lit walls create depth and a warm, welcoming enviornment.
“Enjoying a meal with friends, family or colleagues is perhaps the most social of events and creating environments that can make that experience easy, convenient, safe and rewarding is what we constantly strive to achieve,” says Stephen Douglas, senior director of global development at McDonald’s.
The interior also features a playful take on McDonald’s iconic Golden Arches, with arch-inspired stools, bold graphics and lighting which reimagine branded elements in a unique way.