• Transform magazine
  • April 22, 2024


DBA Design Effectiveness Awards 2021 winners announced

Modern Recipe A

The DBA Design Effectiveness Awards, which recognise and celebrate the influence of design on business success, have announced its 2021 winners in the second virtual awards event. Spanning work for global brands and high street banks to family businesses, sports clubs, start-ups and charities, 28 agency and client partnerships discovered if they’d won gold, silver or bronze awards.

Entered jointly by designer and client, the entries are judged by a panel of business leaders, which this year included Diageo’s CEO Ivan Menezes and businesswoman and entrepreneur Deborah Meaden, amongst others.

Sodexo and Without took home the most sought after prize of the night, the Grand Prix, for their creation of Sodexo’s new corporate food offer, Modern Recipe. Brewdog, Lloyds and Fourth Wave Wine. Other gold winners include Potts’ Partnership with This Way Up, BrewDog Distilling Company with LOVE and Lloyds Banking Group with M Worldwide

As well as the golds, all of the silver and bronze award winners also demonstrate the integral role design plays in transforming businesses, improving societies and enhancing people’s lives. Among them are Modern Human’s redesign of Tesco Bank’s customer services operation, Thursday’s new customer-focused website for Castle Fine Art, and DCA’s product design for Reckitt’s Air Wick Essential Mist vaporiser.

“From digital platforms to consumer products, transformative branding to customer service, the depth of impact and scale of reward achieved by the DBA Design Effectiveness Award winners demonstrate the relevance of design to every aspect of business,” says DBA CEO, Deborah Dawton.

“Despite these challenging times, the standard of applications and quality of stories was stronger than ever. The judges, as rigorous as usual, were able to identify compelling and inspiring stories that showcase how and why design, as we look forward to new horizons, is vital to our future,” adds Cliver Grinyer, chairman of the judges.

The full list of Gold winners is as follows:

Sodexo with Without for Modern Recipe (Grand Prix winner)
Cafédirect with Family (and friends) for Cafédirect Branding & Packaging
Potts’ Partnership with This Way Up for Potts’ Packaging
Fourth Wave Wine with Denomination for Tread Softly
BrewDog Distilling Company with LOVE. for LoneWolf Gin Re-brand
Lloyds Banking Group with M Worldwide for The Bank of Scotland Flagship Branch
Soapsmith with Bulletproof for Soapsmith Repositioning & Rebrand
Lakrids by Bülow with Pearlfisher for Lakrids by Bülow Rebrand
Whitby Seafoods with BrandOpus for Whitby Seafoods Branding
Princes with BrandOpus for Princes Branding