• Transform magazine
  • February 24, 2021


Pentawards 2020 winners announced

1 2020 DIAMOND 001 Air Co. Air Co. E9NFKUBZ6YLKUUX (2)

The Pentawards revealed, founded in 2007 to recognise excellence in global packaging design, revealed its 2020 winners in the first ever virtual Pentawards Gala Ceremony last Thursday, 24 September.

Top winning agencies include Backbone Branding and Design Bridge each with 5 awards, ShenZhen Lingyun Creative Packaging Design Co., Ltd, Depot Branding Agency, Xiaomi, Estudio Maba and Anthem, all of which won 4 awards.

Now in its 14th year, the 2020 competition received over 2,000 entries from 60 countries across five continents, with the United Kingdom, Spain, Russia and China receiving the highest number of awards. Out of all the entries, over 400 were shortlisted by the competition’s international jury revealed to the public.

“The work submitted in this year’s Pentawards competition is without a shadow of the doubt, the strongest, most innovative and powerful I have ever seen. I am excited to be part of such an inspiring industry continuously pushing the boundaries. This shows regardless of the challenges the world is facing, the power of design is needed now more than ever,” says Adam Ryan, head of Pentawards.

Air Co’s modern and transformative luxury packaging and design for the world’s first carbon negative vodka brand won the Diamond- Best of Show Award.

"Air Co feels like its leading a new era of design. The packaging itself is stunning and really represents its fantastic backstory. The whole package is ground-breaking,” comments design manager Europe and Africa at Diageo Steve Honour.

The full line-up of the 2020 winners can be seen here in the new Pentawards Portal.