Opinion

Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards'...

Hisham Lahouasnia, founder and executive director at Freedom, discusses how ambitious and long-term orientated Middle Eastern brands are starting to influence global industries....

Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....

Rashad Moglbay is the general manager of Bold Brands, part of The Bold Group. He discusses here the rapidly changing branding landscape in Saudi Arabia, and explains how a talent-driven workforce will drive market lea...

Pentagram partner and creative director Angus Hyland explains his appreciation for Italian football club Juventus’ revised club logo in his latest monthly Transform column on the A-Z of logo design....

Mateusz Zabierowski, CEO and co-founder of global branding agency Admind, sets out how to shape a future where branding and communications contribute to a more sustainable and equitable world....

Julia dos Santos, director of partnerships MENA at MassiveMusic, explores the difficulties brands have differentiating themselves in Saudi Arabia at present, and explains how sonic branding can help break down these b...

Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks how the parties can mobilise the electorat...

Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....

Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...