High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....
Opinion
Insights: Alienate to accelerate
Differentiation can mean standing against the crowd. And it can yield big results for small businesses, says Steve Howard. Finally has been shortlisted at the 2020 Transform Awards Europe...
Opinion: Is there actually any point in brand mascots in 2020?
Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...
Opinion: Disrupting the disruptors
Disruption fatigue could be the best thing that happens to us this coming decade, Nick Liddell asserts I went to school long before being disruptive was considered a...
Opinion: Unlimited editions
Brands can harness the power of recognition and exploit young people’s incessant desire for the new through clever use of limited editions Chantal Bordet and Emanuela Seminara say...
Opinion: Why you can’t afford not to engage with disabled people
Ignoring disabled people in your marketing and communications means missing a multibillion-pound trick as Emma Gardner explains Including disabled people in your mark...
Opinion: What is the value of ownable shapes in confectionery?
Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...
Opinion: Facebook goes corporate. The power of action, the promise of belief
As the dust has settles around the social media giant’s three week old rebrand, Vincent Roffers argues that real work has yet to begin...
Insights: From Asia to beyond, through upstream creativity
Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...
Insights: Building brands in the age of Asia
The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....
- Opinion