News

Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of na...

Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas ha...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Cata...

The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has an...

Superbrands has released its 2019 ‘Consumer Relevancy Index,’ featuring Amazon on top of the list as the most relevant brand to consumer’s daily lives. The list, crowded with online businesses, paints a grim picture f...

Rachel Wood founded synch-licensing agency Woodwork music in 2003 and has worked with brands like Heinz, Netflix, Hennessey and Audi. She speaks with Communicate magazine about the relationship between brands and musi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...