Asia

Many congratulations to the wonderful winners of the Transform Awards Asia 2025!

Best Use of a Visual Property

Gold – Enoulite and Design Bridge and Partners

Silver – Diageo India, Smirnoff and Bulletproof

Silver – Shanghai Juss Event Management Co., Ltd. and Jibe 

Bronze – in77 and FutureBrand

Bronze – Logitech and LABBRAND

Bronze – VUS and Line Collective

 

Best Brand Architecture Solution

Gold – Guizhou Tourism Industry Development Co. and LABBRAND

Silver – Weimob and Interbrand

 

Best Use of Copy Style or Tone of Voice

Gold – Tsingtao and Landor

Silver – Logitech and LABBRAND

Bronze – Re'equil and BOD Consulting

 

Best Brand Experience

Gold – AZKO and Landor

Gold – Marriott and LABBRAND

Silver – PepsiCo – WHATTHECUP!

Bronze – Clarins and Lonsdale Design

Bronze – VOCUIS Branding & Design

Best Wayfinding or Signage

Gold – Sungrow and MetaThink Consulting

Silver – Wellington College International Shanghai and J.W.D.K

 

Best Audio Brand

Gold – Cathay and Sixième Son

Silver – SMBC Indonesia, Landor and amp

 

Best Use of Typography

Gold – adidas and LABBRAND

Silver – BAFUNHUI and Design Bridge and Partners

Bronze – International Cricket Council and WiteKite

 

Best Place Brand

Gold – Shanghai Chengtou Holding Co., Ltd. and J.W.D.K

Silver – BAFUNHUI and Design Bridge and Partners

Bronze – Ministry of National Development Planning of the Republic of Indonesia, Didit Hediprasetyo Foundation, and Celsius Creative Lab

Best Implementation of a Brand Development Project

Gold – Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore

Silver – AZKO and Landor

Bronze – BDMNTN-XL by Binomial Consulting and Rehla Design

Bronze – Weichuan and RedFern Digital

 

Best Localisation of an International Brand

Gold – Diageo India, Smirnoff and Bulletproof

Gold – Nescafé and CBA Design

Silver – Atlantis and FutureBrand

Silver – Vita Coco and LABBRAND

Bronze – Nutella, Ferrero Trading (Shanghai) Co., Ltd. and Shiny Bay Design Consulting (Shanghai) Co.,Ltd.

Best Creative Strategy

Gold – AUDI and MetaDesign China

Gold – Cathay Cargo and Leo Hong Kong

Silver – GOLDEN UNION GROUP and J.W.D.K

Silver – India Gate and Landor

Bronze – P&G and NiCE Ltd.

Bronze – RPC and Living Group

 

Best Brand Evolution (Business)

Gold – VUS and Line Collective

Silver – Weimob and Interbrand

Bronze – Digiwin and Siegel+Gale

Bronze – MINISO

 

Best Brand Evolution (Consumer)

Gold – ChaPanda and Landor

Silver – India Gate and Landor

Silver – Moji Weather and Interbrand

Bronze – Churin Leader Foods and Dragon Rouge

Bronze – Jinhe and Siegel+Gale

Highly commended – Korean Air and Lippincott

 

Best Brand Evolution (Corporate)

Gold – Hongkong Land and DNCO

Silver – Lancy Cosmetology and Dragon Rouge

Bronze – ISB and Landor

Bronze – Sime and Deloitte Southeast Asia

Best Strategic or Creative Development of a New Brand

Gold – BAFUNHUI and Design Bridge and Partners

Gold – Shanghai Juss Event Management Co., Ltd. and Jibe

Silver – AZKO and Landor

Silver – CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe

Bronze – Call Me Chunky and Landor

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

 

Best Development of a New Brand Within an Existing Brand Portfolio

Gold – Diageo India, Smirnoff and Bulletproof

Gold – Sustainable Metal Cloud (SMC) and Your Creative Agency

Silver – AUDI and MetaDesign China

Bronze – China Resources Land Limited and Dragon Rouge – MIXC Village

Bronze – Vitantonio and PROGLÉ.

 

Best Naming Strategy (New Name)

Gold – Call Me Chunky and Landor

Silver – SHANGHAI JIAYUN INVESTMENT and J.W.D.K

Bronze – BAFUNHUI and Design Bridge and Partners

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

 

Best Naming Strategy (Rename)

Gold – GOLDEN UNION GROUP and J.W.D.K

Silver – Kanadevia and Interbrand

 

Best Corporate Rebrand Following a Merger or Acquisition

Gold – Vistra and Prophet

Silver – ekpi, by AgencyX DKSH

 

Best Brand Development Project to Reflect a Change of Mission, Values or Positioning

Gold – KPJ Healthcare and Deloitte Southeast Asia

Gold – Percen and FutureBrand

Silver – Lancy Cosmetology and Dragon Rouge

Silver – SHIMAO STAR HOTELS GROUP and COMMON

Bronze – Digiwin and Siegel+Gale

Bronze – Reolink and Interbrand

 

Best Brand Consolidation

Silver – ANATTA and LABBRAND

Best Digital Transformation

Gold – MoMo and M-N Associates

Silver – RPC and Living Group

Bronze – Hongkong Land and DNCO

 

Best Employer Brand

Gold – Chow Tai Fook Jewellery Group and Landor

Silver – DKSH

Best Use of Packaging (Glass)

Gold – Diageo India, Smirnoff and Bulletproof

 

Best Use of Packaging (Print and Card)

Gold – Elevit Kids and Bayer PX

Gold – SOKO and Bracom Agency

Silver – MetaDesign China

Bronze – TalEcid with Bayer PX and Elmwood

Best Use of Packaging (Other)

Gold – Elevit Blisters and Bayer PX

Silver – Diageo India, Smirnoff and Bulletproof

Bronze – P&G and NiCE Ltd.

 

Best Use of Packaging (Limited Edition)

Gold – LUX and Lonsdale Design

Silver – MetaDesign China

Bronze – Mizone and Interbrand

Bronze – PepsiCo – Lay’s Kite Multipack

Best Visual Identity from the Automotive Sector

Gold – AUDI and MetaDesign China

Silver – Horizon Robotics and Siegel+Gale

 

Best Visual Identity from the Agricultural, Engineering and Manufacturing Sector

Gold – QDP and M-N Associates

Silver – Agibot and Pinbrand

Silver – Jinhe and Siegel+Gale

 

Best Visual Identity by a Charity, NGO or Not-for-Profit

Silver – Children's Cancer Run and Base Design

Bronze – Wisheye Charity and TAAS Sustainable Design Consulting Co., Ltd.

 

Best Visual Identity from the Education Sector

Gold – ISB and Landor

Silver – Lee Kong Chian School of Medicine, Nanyang Technological University, Singapore

 

Best Visual Identity from the Energy and Utilities Sector

Silver – Sungrow and MetaThink Consulting

Bronze – Shanghai Electric and Interbrand

 

Best Visual Identity from the FMCG Sector

Gold – India Gate and Landor

Silver – Unilever Asia Pte Ltd and Cowan Asia Pty Ltd

Bronze – DoDo by Thong Siek Global (TSG) and ABrandADay

 

Best Visual Identity from the Food and Beverage Sector

Gold – Tram Cream Coffee and Bracom Agency

Gold – Zhang Liang Group and LABBRAND

Silver – Diageo India, Smirnoff and Bulletproof

Bronze – ChaPanda and Landor

 

Best Visual Identity from the Healthcare and Pharmaceutical Sector

Gold – Invengene and Landor

Silver – Prime Medical Care and Line Collective

Bronze – Lancy Cosmetology and Dragon Rouge

 

Best Visual Identity from the Lifestyle and Wellbeing Sector

Gold – Dharana and Landor

Silver – Moji Weather and Interbrand

Bronze – Biti's Hunter and M-N Associates

 

Best Visual Identity from the Professional Services Sector

Gold – Vistra and Prophet

Silver – RPC and Living Group

Bronze – Bracom Agency

Best Visual Identity from the Property, Construction and Facilities Management Sector

Silver – China Resources Land Limited and J.W.D.K

Bronze – in77 and FutureBrand

 

Best Visual Identity from the Retail Sector

Gold – Chow Tai Fook and Lippincott

Silver – BAFUNHUI and Design Bridge and Partners

 

Best Visual Identity from the Sports and Leisure Sector

Gold – Shanghai Juss Event Management Co., Ltd. and Jibe

Silver – CSCEC Huaxia (Beijing) Industrial Operation Management Co., Ltd. and Jibe

Bronze – Asian Football Confederation and Polymath

Bronze – adidas and LABBRAND

 

Best Visual Identity from a Startup

Silver – Sunseeker and FutureBrand

Bronze – Moocovan and Demo Design Studio

 

Best Visual Identity from the Technology, Media and Telecommunications Sector

Gold – Reolink and Interbrand

Silver – Weimob and Interbrand

Bronze – SM+ and Kiilat Creative

Bronze – Digiwin and Siegel+Gale

 

Best Visual Identity from the Transport and Logistics Sector

Gold – Korean Air and Lippincott

Bronze – Xanh SM – InSpace Creative

 

Best Visual Identity from the Travel and Tourism Sector

Gold – Korean Air and Lippincott

Silver – GOLDEN UNION GROUP and J.W.D.K

Bronze – China Resources Land Limited and Dragon Rouge – MIXC Village

Bronze – Guizhou Tourism Industry Development Co. and LABBRAND

Best Overall Visual Identity

Winner – Korean Air and Lippincott

 

Grand Prix

Winner – Diageo India, Smirnoff and Bulletproof