• Transform magazine
  • February 21, 2020



Rebranding a people-oriented law firm


With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power of people...

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Creativity in legal sector can help build stronger brands


In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpose and re...

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Swimming upstream

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Burges Salmon, a law firm with origins dating back to the Victorian era, has updated its visual identity to better reflect its positioning in the contemporary era. Burges Salmon...

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Opinion: "What’s that coming over the hill?" says Duncan Shaw

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Law firms are getting bolder with their brand strategies. Duncan Shaw sees digital as the key to differentiation in an increasingly competitive sector It might not scare everyone...

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Wilberforce Chambers rebrands with Jo and Co.


Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however there was...

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Employees choose name for Moneypenny’s new logo


Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that reflects...

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