Articles

As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. With the...

While there has been an effort made in recent years at Cannes Lions to focus on creativity as a broad spectrum, rather than simply as a marketing output, there remains a distinct lack of representation of non-advertising or m...

With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saudis are e...

In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business objectives....

For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitments to ac...

Successful companies are those that focus their efforts and energy on a strong employer brand. Strategies that are creative, targeted and authentic to the organisation will reap the benefits of a hardworking, effective workfo...

“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employer Brand...

The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perhaps othe...

The Employer Brand Management conference has become the must-attend event of the year for communications professionals working in HR, employer brand management, talent attraction and retention. The conference has, for the pas...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point...