Articles

With a renewed vigour befitted the Viking raiders of yore, Viking culture, history and heritage has bled back into popular culture recently. That has been coupled by increased tourism to Scandinavian countries, prompting Iceland to turn to...

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands of stakeholde...

Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensium. But, the...

For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to the understan...

In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implementation and education...

Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland, lies Meall A’Bhuir...

Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespoke pavilions are them...

Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands approach localisati...

Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer Lingus and Iberia. LEVEL sees its...

Landor has recently redefined brand governance, arguing that brand community is now more relevant. Peter Leonard considers if this also applies to the implementation of the branding Companies today...