Articles

Place branding initiatives update the visual identity of an area once it outgrows its previous brand. Targeted marketing of a place raises stakeholder awareness of what certain areas can offer; place branding encourag...

In a media landscape dominated by events casting a less-than happy shadow over the lives of many, it’s comforting to know that the industry also impacts society for the better. This was the theme of November’s Huddle...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

As the ongoing successes of the region continue to manifest in innovative projects and growing partnerships, this year’s Transform Awards Asia-Pacific mark another year of industry triumphs for branding....

As new recipes tell narratives, so do brands. Telling a story of British culinary excellence, two Michelin-star chef Tom Kerridge has launched a product range with a new brand strategy, visual and verbal identity in c...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Disruptive business models are changing the global business – and brand – landscape. But Duncan Shaw from Living Group asks, is disruption the new steady? Colleagues...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Examining sporting successes and failures, Philip Davies talks about the importance of leadership, cohesiveness and clear objectives when building a brand Anyone unlu...

Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsaver’s recent trademarking win and explains when brands should – and shouldn’t– take a one-word approach to verbal identity....