Oatly turns matcha green into a Berlin pop-up experience

Cee Cee Creative has designed a monochrome retail and spatial experience for Oatly Matcha on Berlin’s Ku’damm, transforming a grey container space into an immersive green world. The agency developed a curated palette of green tones across the walls, furniture, products and design objects, with a focus on work by Berlin-based creatives. Designed with a social-first approach, the Monochrome by Oatly pop-up brings together retail, art direction and experiential branding, turning the space itself into content that can be photographed, filmed and shared.