• Transform magazine
  • April 16, 2024

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Plant-based milk brand MoFree adopts carefree identity

  • HIRES MOFREE JDO 02
  • HIRES MOFREE JDO 06
  • HIRES MOFREE JDO 04
  • HIRES MOFREE JDO 08

Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming MoFree cat mascot underlines the brand’s carefree personality. Further details to the new brand include the use of bold letterforms and intricate textures.

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