• Transform magazine
  • April 02, 2020

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Triumph-ant new look

MicroGraphix_.jpg

To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix.

The company’s new website will allow Triumph to reposition itself as a lifestyle brand and encourage existing and new riders to engage with the Triumph brand on new levels. The sharp new photography gives the website a sense of luxurious ruggedness, allowing Triumph to develop its brand to engage with new audiences.

To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix.

The company’s new website will allow Triumph to reposition itself as a lifestyle brand and encourage existing and new riders to engage with the Triumph brand on new levels. The sharp new photography gives the website a sense of luxurious ruggedness, allowing Triumph to develop its brand to engage with new audiences.
To give a boost to the new accessories range being launched by Triumph, the photography specialists took pictures of Triumph’s motorbikes within Micrographix’s own studios and merged them into stock location scenes.

Chris Coggins, MicroGraphix’s director of photography, says, “We’ve been shooting for Triumph since 2006. It’s always a pleasure working with the bikes and the team; being a keen motorcyclist myself helps ensure the authenticity and accuracy of the images.”
The new website launched in 2013 with the new photographs giving the website a refreshed and bold look, capturing the exciting nature of motorbike riding.

Stuart Broady, Triumph’s accessories sales & marketing manager, says, “Our new website has given us a fantastic platform to promote our range of accessories in all our markets…Working with MicroGraphix has been very straightforward, and the quality of work is excellent.”