Opinion

Vicky Stoakes, communications director at design focused PR agency Red Setter, offers insights and learnings to agency leaders on how best they can go about hiring a PR agency....

Hamish Campbell, VP and executive creative director at branding and design agency Pearlfisher, explains the five key considerations to keep in mind when rebranding. W...

Jeanna Isham, sound strategist and sonic brander at Dreamr Productions, states the case for ‘sound on purpose’ in an already noisy world. Have you ever walked down Ho...

Eliot Sykes, managing partner and head of consultancy at UK-based integrated agency krow Group, discusses the role of CX, and how optimising touchpoints can do wonders for a brand....

Caspar Lam, partner at Synoptic Office and assistant professor of communication design at Parsons School of Design, discusses the importance of businesses unlocking the human stories in their archival data to communic...

Meg Beckum, executive creative director at global design consultancy Elmwood, discusses the pivotal role of healthcare design in connecting minority narratives. Imagi...

Scott Markman, president of MonogramGroup, argues the importance of brand integrity, as demonstrated through the use of branded Zoom backgrounds. As brand consultants...

ADinB’s creative director and partner, Hala Sabbagh, argues for the importance of cross-cultural thinking in the MENA region. Design has always solved problems, but t...

In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....

Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...