Katie Osborn the principal and owner of Via Collective Incorporated. She discusses here how brands can leverage design principles of customer experience, universal design and inclusive design to create a successful wa...
Articles
Humanising your brand: A guidebook
Brian Elkins, executive director of strategy at Monigle, discusses the idea of humanising brands and how doing this can help aid a brand’s connection with its audiences....
Building lifelong fans: why experience design matters so much
Steve Pearce, managing director at LOVE, explains the importance of brand experiences and how they may be leveraged to convey trust. How often are brands given the ch...
Good brands serve customers. Great brands serve employees too
Lauren Tannenbaum is the SVP, practice lead at US-based brand consultancy Joe Smith. She discusses here the necessities of building an authentic employer brand in a time of chaos....
Borussia Dortmund reveals updated brand
In a bid to become more current, attractive and relevant, the world-renowned German football team turned to global agency DesignStudio to build a new and compelling story that aptly evolves the Bundesliga club’s brand...
The royal treatment
Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...
How can brands do better for perimenopausal women?
For World Menopause Month, Sara Jones, co-founder and business director at creative agency Free The Birds and specialist in global beauty, health and lifestyle brands, discusses the significance of the market and how...
Rolling with it
Image credit: Terrane Group Brands in the high-growth US cannabis industry stay on their toes with an eye on the future amid ever-changing cultural perceptions and regulati...
Saudia rebranded to ‘engage all five senses’
The flag carrier of Saudi Arabia sought the help of global brand design group Landor & Fitch to reimagine the brand’s identity, following on from the country’s mission of hoping to bring 330 million visitors to th...
Postcard from Riyadh
Ahmed Al-Abdullatif is the CEO and creative director at Saudi Arabian strategic creative consultancy Gene Branding. He discusses with Transform the vast changes that have occurred in the Riyadh branding scene in recen...