• Transform magazine
  • February 17, 2020



Disney capitalises on positioning to encourage children to change the world

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A child’s imagination shouldn’t be underestimated. As is proven in Disney’s newest collaboration with children’s invention experts Little Inventors for its ‘Dream big’, princesses campaign. This initiative is created to inspi...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asse...

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