inDrive launches new identity as a global multi-service platform

Once known purely as a ride-hailing app, inDrive has amounted over 400 million downloads since being founded in 2012. Its new, purpose-first identity, crafted by Dubai-based creative advertising and branding agency Border Zero, is set to be used across 48 countries. The design centres on ‘the marker,’ a tool that connects and annotates, while its iconic green is intensified and photography allows for cultural nuance.