Wildish & Co. designs human-first identity for private photo-sharing app Linq

Linq, a new app empowering users to control access to their intimate images, partnered with London-based creative agency Wildish & Co. to craft a brand identity that blends emotional sensitivity with digital security. The challenge was to create a visual language that communicates safety and trust around private photo sharing, without feeling clinical or cold. Wildish & Co. delivered a warm, approachable system featuring a bold logotype, tactile colour palette and protective framing devices.