• Transform magazine
  • May 26, 2024

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Surya Foods launches new Greek food range, Trophi

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Surya Foods worked with SoreThumbStudio to craft the brand identity and packaging for its new range of food inspired by traditional Greek mezze dishes. The brand launch was one of the company’s first in three years.

Surya Foods launched a new Greek food brand, Trophi, that will introduce chilled and frozen Greek meals to supermarkets across the UK.  

The SoreThumbStudio team was tasked with building consistent brand architecture which could work across multiple packs formats and sizes, all while sustaining a recognisable design. 

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To do this, food imagery was placed centre stage and the photography captured crockery, cutlery and other rustic kitchen props from a bird’s eye view. With Trophi aiming to bring the enjoyment of a Greek holiday to consumers’ dining tables, each pack includes a postcard message about the brand.  

Translating to ‘Greek Food’, Trophi seeks to welcome Greek cuisine to dinner tables throughout the UK.  

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