• Transform magazine
  • October 05, 2024

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New carbon removals company Elimini launched at Climate Week NYC

Elimini Case Exhibitioncube

UK renewable energy company Drax partnered with creative consultancy Lippincott to launch US-based Elimini, a new company aspiring to accelerate carbon removals and thereby contribute to the fight against climate change. Lippincott’s mission for this launch was clear; to create a brand identity that would both help spark a movement and transform the carbon removals industry with Elimini at the head. These goals are reflected in the brand’s name, which is a combination of the words ‘illuminate’ and ‘eliminate’, and backed up by colourful, yet succinct animations that bring the visual system to life.

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